Buy in a list
Written by Chris Barling
Wednesday, 03 August 2011 00:00
For cold prospecting, it is possible to source external lists, and there are now many companies selling such lists. They must obviously consist of opted in email addresses. Not all lists are the same and measures of quality include the bounce rate (the percentage of emails that are undelivered). Ultimately however, it’s the responsiveness of the list to your proposition that matters. A small list that products a 1% response is worth much more than a large list responding at 0.01%.