Build an email list
Written by Chris Barling
Tuesday, 02 August 2011 00:00
Provide a prominent and simple sign-up to a mailing list on every page – but only if you will actually make use of the information. Email addresses enable newsletters to be sent, which can then be used to move on by capturing more details. Ask customers to check a box to agree to receive offers and information. It’s best to say you won’t pass the details to third parties as this is likely to increase the sign-up rate.