Plan
Written by Chris Barling
Monday, 01 August 2011 00:00
Email addresses are a valuable asset, whether bought in, acquired for a newsletter, or obtained from people who have bought from your store. As a result, you should carefully plan how you will use them, as it is incredibly easy to destroy their potential. It’s important that you plan any campaign properly, and not have a series of poorly thought through and ill timed communications. At all times you must keep recipients engaged with your content.