Watch out for click fraud
Written by Chris Barling
Thursday, 21 July 2011 00:00
Around 10% of clicks can be fraudulent. These are clicks on your ads with no intention to buy. People can also run searches that display their competitor’s ads and then NOT click on them, while their own ads are disabled, thus reducing the competitors quality score due to lower CTR. You should get any complaints in within 60 days. You can get a report from Google on what they have filtered as invalid. You can choose to exclude chosen IP addresses so you can stop competitors clicking on your ads. You can set up benchmark data and if this starts getting exceeded, then present this to the search engines for investigation. Google says that they investigate all cases of fraud.