Set your budget and bidding rules
Written by Chris Barling
Thursday, 14 July 2011 00:00
Once everything above has been understood, you are able to produce a plan which should consist of your budget, how you will bid, and maximum amounts for the day and week or month. Look at what competitors are doing; you may be able to run your PPC campaign at the end of the day, week or month when competitor’s budgets have expired and you can bid much lower for a good position.