Try out different ideas

Written by Chris Barling
Tuesday, 05 July 2011 00:00

Here are some ideas to help: include the search terms in your ad copy by using dynamic keyword insertion as follows {KeyWord:}; emphasise what you offer for free, e.g. free shipping, free insurance, free guide; demonstrate your credibility and points of difference as a supplier; achieve impact through visual tricks like firstletter capitalisation, ampersands and use of quotation marks; consider including price or price range. Try using verbs implying action like ‘Find’, ‘Win’, ‘Act Now’, ‘Buy’, ‘Get’, ‘See’, ‘Save’. State benefits followed by a call to action.

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