Make ads effective
Written by Chris Barling
Monday, 04 July 2011 00:00
Your ads appear with your competition, so they have to stand out. But you don’t just want clicks, you want clicks from people who will buy. You should take time in crafting and experimenting with ads. Ask who is the ad targeted at; who is the competition; how can you motivate people to click; what tone do you wish to adopt; what are your benefits; should you include your brand in the headline; what provocative question can you ask; how can you establish credibility. Try to look like you provide better value, or a broader offering than the competition.