Understand the ad rules
Written by Chris Barling
Friday, 01 July 2011 00:00
Creating good ads is hard. You have just 25 characters for the headline, 35 each for the two description lines and 25 for the display URL. Microsoft is the same, but Yahoo and Miva have longer ads. You are not allowed exclamation marks in the headline and not too much capitalisation or punctuation. Style guides can be found on the relevant ad network’s site.