Learn before you spend
Written by Chris Barling
Wednesday, 29 June 2011 00:00
Nobody would fancy their chances in a martial arts contest if they had never fought before, or in a high stakes poker game if they had never played. With search engine advertising it’s similar. At least learn the basics before you spend more than experimental pin money. It’s easy to waste a lot of money and damage your ratings in Google’s eyes if you don’t know what you are doing. Help is available at the Adwords blog http://adwords.blogspot.com/ and http://adwords.google.com/support/ where you can search on ‘Adwords help’. You can also get involved in forums where PPC is discussed. Although we can provide many pointers here, the field is always evolving and sometimes new insights emerge.