Use specialists but don't be conned
Written by Chris Barling
Tuesday, 28 June 2011 00:00
There are many specialists that offer SEO who can help to improve your rankings, but there are also many cowboys with big charges and poor delivery. Avoid the scam where a supplier offers you ‘guaranteed top rankings’ or the certainty of being on page one of Google. No-one can guarantee top rankings except for keywords that aren’t important and will generate hardly any traffic. So that’s what you will get. The advice in this section and the previous one should help you make a good start if you optimise your site for yourself. Alternatively, if you use a third party, it will help you keep tabs on them and make sure they are advising you well.