Act natural
Written by Chris Barling
Thursday, 23 June 2011 00:00
Don’t try to conceal keywords, for example by putting them in small or white text or in the same colour as the background. And don’t ‘spam’ by repeating keywords mindlessly. You may be blacklisted irrevocably by the search engines for using this kind of trick. In fact, any one set of keywords should never exceed 5% of the total text. Avoid automated submission tools and ’Link farms’. Often taking part in this activity can result in your site getting demoted in the search engines.