Work the keywords into everything
Written by Chris Barling
Wednesday, 22 June 2011 00:00
Keywords should appear in heading tags – the h1 tag – and in the URL, the image names, image Alt tags, internal link names and file names. Add a Meta Description tag (as shown in an earlier tip), but don’t worry about Meta Keyword tags unless you know you will be targeting a search engine that uses them. Most don’t. Good ecommerce packages will optimise your site automatically with no need to edit HTML.