Include the keywords early in the title tag
Written by Chris Barling
Monday, 20 June 2011 01:00
Different search engines take different things into account when deciding their priorities. Google attaches particular importance to the page title – the text that appears in the top of the browser when you view the page.
In the HTML code, it is the text between the <TITLE> and </
TITLE> tags. The title should be no longer than nine words. For example,
suppose you are running a sailing site and you have decided that ‘boats for
sale’ and ‘yachts for sale’ are the keywords your potential customers are
most likely to use. You would set up your meta tags like this:
<HEAD>
<TITLE>Boats for sale and yachts for sale from Seven Seas Sailing</TITLE>
<META Name=“description” Content=“boats for sale, yachts for sale and
everything you need to know about sailing”>
<META Name=“keywords” Content=“boats for sale yachts for sale sailing sails”>
</HEAD>
Good ecommerce packages will do this for you with no need to edit the
HTML, although there should be an option to do so.