Use variants
Written by Chris Barling
Monday, 06 June 2011 00:00
Use words in both the singular and plural as well as putting words in different orders as these are all regarded as different searches. Find synonyms. You may do this yourself, or let Google do it for you using its broader matching. Remember you may put brands into the keywords. Highly refined keywords tend to indicate a real intention to purchase, as does use of a word like ‘Buy’. Don’t just choose the obvious.