Match your proposition
Written by Chris Barling
Tuesday, 31 May 2011 00:00
You may choose not to target ‘Cheap’, ‘Discount’ or ‘Clearance’ due to the mindset of the person searching, and how it matches your business proposition. If it does match, you may specifically target these words in tandem with other keywords. The point is that you should achieve better conversion when the searcher is aligned with the way that you do business.