Manage keywords as a critical asset
Written by Chris Barling
Monday, 30 May 2011 00:00
Keep a master list of your keywords (and phrases) and track results against them. Redo your keyword analysis regularly e.g. every three or six months, to ensure that you change your marketing in line with customer trends. Remember seasonal variations e.g. Christmas, Spring, Valentine’s Day, the World Cup, end of accounting year, new competition, new products etc. Rank top keywords by the results you get.