Work to your timeline
Written by Chris Barling
Friday, 27 May 2011 00:00
Pay per click advertising can start producing results immediately, but search engine optimisation can take months before there’s any impact, especially as you can be stuck in Google’s ‘sandbox’ for some time while Google appears to be thinking about whether to list you or not. Search engines are businesses too, and the quickest way to get listed is to pay them. Consider this if your timelines require it.