Understand the competition
Written by Chris Barling
Tuesday, 24 May 2011 00:00
By entering keywords into Google, you can determine two things. The first is how many search results there are in total for the particular words, which Google reports back along with the first page of results. Secondly you can see on the results page how many adverts there are. In general, the more adverts there are (particularly at the top of the page), and the more search results, the more competitive the keywords. You are looking for keywords which have a lower ratio of competitive results to traffic, as these represent the best opportunities.