Expand your list
Written by Chris Barling
Friday, 20 May 2011 00:00
Once you have a list you need to expand it as there will be lots of variants and related ways of searching that you hadn’t thought of. Avoid single words like ‘shoes’ or very broad terms like ‘groceries’. There will be so many sites in these kinds of category that you will be very unlikely to get ranked on the first or even second pages.