Understand the keyword process
Written by Chris Barling
Wednesday, 18 May 2011 00:00
Keywords (which can also be phrases) are critical to succeeding with search engine marketing because they are what people are actually searching for - it’s what they type into the search box. Successful use of keywords involves expanding on an initial list, understanding the volume of traffic for each keyword, understanding how competitive these are and coming up with a plan to target a selection. Each topic is expanded in the tips below.