Find sites that are complementary to yours and offer mutual links
Written by Chris Barling
Tuesday, 03 May 2011 00:00
If you can, find specialist sites that cater for your particular niche, and get them to either link to you or put you in their search results. In return, put a link back to them. This can offer added value to your visitors as well as boosting your traffic – it’s a win-win situation. It should give you more traffic through the link, and also lift your ranking in the search engines, giving more traffic that way as well.
You could also set up your own referral scheme so that the linking site receives a share of the sales that they generate. The downside of this is that you need to buy some software or a service to do this.