Spend carefully
Written by Chris Barling
Wednesday, 27 April 2011 00:00
There are lots of opportunities to advertise online, but many can be a waste of time. Before parting with your cash, you should use the same judgment that you would use when deciding whether to advertise in conventional media. Who will be looking at this medium and are they my target market?
Getting your message in front of large numbers isn’t the issue. They must be potential customers who are interested in your products. Unfortunately there are a lot of scamsters around. So always conduct a search in Google on the company name of any supplier you are considering before making any commitment. This particularly applies if you receive an unsolicited approach.