What are the key things to turn browsers into buyers?
Written by Chris Barling
Wednesday, 06 April 2011 00:00
In short, remove the reasons why people might not buy. Make your website oriented towards sales rather than marketing. When prospects are at the site, the marketing process is complete. So, show them the products immediately – don’t hide them behind acres of marketing copy. Make sure there’s enough information, and probably images, to enable them to make the decision to purchase. Provide full terms and conditions – it looks more professional, and it protects you.
Give your contact details, including a telephone number. It’s the law, but it will also boost your sales. Explain your guarantee and returns policy – a rock solid guarantee goes a long way to persuading people to buy. Finally, explain your security and your privacy policy. If you want to read more on this topic download the full version of the free ebook for Selling Succesfully Online which includes over 300 top tips.