How should people promote their online web store?
Written by Chris Barling
Tuesday, 05 April 2011 00:00
There are lots of ways that this can be done, but for any business there are two that should always be tried. The first is to promote the site to all existing customers. If existing customers don’t know about the ability to buy online from you, they may go elsewhere. If they like your online store, they will probably tell their friends. So ‘Order online at’ and the web address should be on every piece of literature and advertising that a company produces.
The second is to register with search engines. The important ones are Google, Yahoo and Bing. It may take a little time, but it’s free and can produce good results. If you plan to do this yourself, make sure you choose an ecommerce solution that will enable you to ’optimise’ your pages for the search engines without needing a lot of technical knowledge. If you want to read more on this topic download the full version of the free ebook for Selling Successfully Online which includes over 300 top tips.