Do it yourself - or not
Written by Chris Barling
Thursday, 31 March 2011 00:00
If you decide to run your own store, then you need to decide whether to set this up yourself or to use a professional. The decision whether to go it alone will depend on a variety of issues. These include your budget; your level of technical knowledge and familiarity with the internet; the availability of technical staff within your organisation; the amount of customisation you require; the amount of time you have available; and whether you enjoy playing with technology.
An ecommerce package can enable you to deploy a good-looking, fully functional site quickly, and at low cost. A web designer will add a professional finish and enhanced features that can generate confidence and boost sales. Either way, make sure the finished site is easy to use for both you and your customers.