UK mobile shopping survey reveals opportunities for retailers

Tuesday, 12 October 2010 00:00

UK mobile shopping survey reveals opportunities for retailers. Consumers ready for retail marketplace applications, inventory lookup, price analysis and promotions. Sterling Commerce has revealed the findings of a new retail study examining consumer preferences and attitudes surrounding mobile shopping. The study found that consumers use mobile devices to make their cross-channel shopping journey more convenient, with 17 percent of respondents claiming to place orders by phone. Read the full article here.