Google have advised that reviews are increasingly important in search engine rankings and have enabled tags for reviews to be explicitly identified. Feefo automatically marks up all reviews so that Google can identify them. Every item of feedback, being content- rich and containing a pointer to the merchant’s web site, will also improve search engine rankings.

Feefo is used by Fat Face, Lands' End and Charles Tyrwhitt and many other online retailers. Feefo is rapidly becoming the leading supplier of independent customer service ratings based in the UK. Feefo has a remarkable average of 17% of orders generating feedback, higher than any comparable service.

Improved search engine rankings combined with increased trust resulting from feedback will lead to an increase in orders. Two separate studies have suggested that independent feedback can increase orders by up to 14%. Although results will vary for individual stores the vast majority of buyers take feedback into account when making a purchase. By reading the feedback from other customers it providers buyers with the assurance they are making an informed purchasing decision.

The tidal wave of feedback provides much better customer insight and drives up service levels resulting in better service. The response to service complaints not only turns around customers that would otherwise be lost, it’s public visibility demonstrates commitment to quality, both of which lead to more sales.

Providing customers with the opportunity to give feedback is seen as both responsible and leading edge, giving a better impression of the whole business.

Actinic has used its bulk purchasing power to pass on a great deal for merchants. Feefo, available through Actinic, is very competitively priced compared with buying directly through Feefo or from an alternative supplier.

You have the reassurance of support from a team that know Actinic, know ecommerce, and understand the Feefo product. All support is through the Actinic team.