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actinic training
search engines & online marketing course
“Using
the tips from the course I was able to get one of my web sites
back on to page one of Google search results in the UK.”
Jan Strassen, Mole End Software www.mole-end.biz
“I’m a very tiny business but I reckon the money was well spent
coming on the course and I really enjoyed it.”
Jane Thurnell-Read www.healthandgoodness.com
This course starts at 1.30pm and finishes at 5.00pm.
Drawing on up to date knowledge of online marketing, and the experience that has given Actinic market leadership in its own sector, this course will help you increase sales and attract more potential customers to your site.
Using carefully researched market information and worked examples, delegates will develop a marketing plan for their online business. Search Engine Optimisation and Pay-per-click Advertising will form a major part of the course, which will also cover email and other marketing methods.
Content:
Online Marketing foundations
Your business proposition
Your domain name
Knowing and reaching your customers
Where and how to get started
Search Engine Secrets
Where are your customers searching – and what for?
How to improve your search engine performance:
Web page optimisation
Link building and affiliate schemes
Pay per click advertising
Discovering what works
Measuring and testing
How to track your ROI (Return on Investment)
What to measure - and how to measure it without spending a fortune
Web logs – what they are and how to use them
Email
What makes an effective email campaign?
Email design and content
List building and legal issues
Other Options
Banner ads
Viral marketing
Conventional methods applied to the online world
On-site marketing
How to increase the value of each sale
Managing discounts and promotions
How to encourage return visits
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