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Metrics for e-Commerce Success

Analyse your actions and optimise your performance with advanced metrics

"With Actinic’s analytics tools we are able to quickly measure our sales performance and take action if necessary."
Ballkit

Manage your business activity at any time

Closely track your performance and the profitability of your actions by analysing your results daily, weekly, monthly or over a period of your choice:

  • Single visits
  • Number of orders
  • Order sources
  • Purchase recurrence
  • Method of payment used
  • Conversion rate
  • Turnover
  • Customer reviews
  • Emailing and SMS campaigns
  • Abandoned cart recovery program

Optimise Your Conversion Rate

Keep an eye on the 6 steps towads conversion in your Actinic conversion funnel: shopping cart,checkoutm, shipping options, payment methods, confirmation, thank you page.

Identify which steps needs to be improved in the blink of an eye and increase your conversion rate.  Do your customers abandon their order at the delivery stage? Set up the necessary actions: widen your offer of delivery methods, offer free shipping and display shipping cost estimates.

google Analytics

Make your catalogue more attractive with bestselling items

Identify how well all of your products are doing (which ones are viewed the most frequently, most frequently added to cart, bestsellers…).

Optimise your profitability and your expenditure by focusing on your top products (with email campaigns, paid ads) and manage your time effectively by prioritising your actions (improving product descriptions, SEO etc.).

Analyse the performances of your traffic sources

Using order statistics, visualise the turnover and the percentage of sales generated by each traffic source: website, mobile version, Facebook, price comparison websites, market places, etc.

Mettez en place des actions efficaces pour optimiser le retour sur investissement de chacune de vos sources.

google Analytics

Complete your data with Google Analytics

Complete your analysis with Google Analytics and analyse the behaviour of your visitors. Optimise conversions on your website with detailed statistics: traffic, orders, average basket, conversion rate, turnover…Activate the Apps directly from the Actinic marketplace.

Track the effectiveness of your campaigns

Create a tracking url for each of your campaigns and identify the cost-per-click and shipping page to display. Then you can access detailed statistics: Visits, number of forms completed, number and amount of orders (direct and deferred) as well as the profitability of each campaign.