Running Your Actinic Store

Suitable for customers who are building their own online store using Actinic Catalog or Actinic Business, this one-day ecommerce training course illustrates the key product features to set up and maintain a professional Actinic store.

Delegates should be PC literate, familiar with using Microsoft Office to a basic level and know how to use a browser.

This course will always be followed by a 'Designing Your Actinic Store' course the day after, so feel free to book yourself on both to gain a full understanding of Actinic's features.

This course is suitable for customers using 'Client' versions of Actinic Catalog and Actinic Business.

Discounts available for Actinic Cover customers, Developer subscribers, and also when booking multiple courses.

Course Summary and Outline

This one-day course illustrates the key product features that are used for creating and running an Actinic Catalog or Actinic Business store.

The course starts with the techniques involved in setting up a store, before going through the day-to-day tasks of handing orders, monitoring stock and creating customer accounts. The afternoon session will look at marketing and promotion, and finish up by looking at some of the built-in features for customising the look and feel of an Actinic shop.

The course does not cover any aspects of advanced design customisation - that is covered in the 'Designing Your Actinic Store' course, which will take place the day after this course.

The 'Running Your Actinic Store' course is suitable for people using 'Client' versions of Actinic Catalog and Actinic Business.

Content

Introduction:

• Actinic's product range
• Menus in Actinic
• Snapshots and backups

Setup:

• Importing
• Configuration of store pages
• Extended information pages
• Web servers and online security
• Taking payment online
• Shipping and handling
• Configuring the checkout
• Upload

Day to Day Administration:

• Downloading and processing orders
• Monitoring stock levels
• Setting up customer accounts and customer groups

Marketing and Promotion:

• Discounts and special offers
• Best sellers, new products, related items and also bought lists

Design:

• Changing theme
• Selecting alternative layouts
• Formatting the appearance of text