
Actinic provides independent customer feedback through Feefo (Feedback Forum).
Independent customer feedback increases conversion rates at your site (dependent on your service) whilst maintaining customer contact and increasing customer satisfaction. Typical benefits are approximately a 10% increase in total orders with some studies showing even better results.
The Feefo system is fully integrated into Actinic from v10 and differs slightly from the standard Feefo service. All contact about the Feefo service must be made through Actinic and this package is only available for use with Actinic ecommerce software.
The Actinic Feefo service provides a full management system for customer feedback, is competitively priced and offers the following benefits.
We put Feefo in about 18 months ago, it now ranks as probably the best initiative we had tried in that period. We managed to get our customer service satisfaction levels up from 76% when we first introduced it to a current 95%. It's amazing what customers are happy to tell us via the system that we simply didn't know about or they did not feel able to tell us or had no mechanism to do so before.
It’s also been a great way of generating fresh content on our sites. Conversions on our website increased by 18% as soon as we put the feedback live on the site."