Customer Feedback

feefo

Actinic provides independent customer feedback through Feefo (Feedback Forum).

Independent customer feedback increases conversion rates at your site (dependent on your service) whilst maintaining customer contact and increasing customer satisfaction. Typical benefits are approximately a 10% increase in total orders with some studies showing even better results.

The Feefo system is fully integrated into Actinic from v10 and differs slightly from the standard Feefo service. All contact about the Feefo service must be made through Actinic and this package is only available for use with Actinic ecommerce software.

The Actinic Feefo service provides a full management system for customer feedback, is competitively priced and offers the following benefits.

Feefo is used by Fat Face, Lands' End and Charles Tyrwhitt and many other online retailers. Feefo is rapidly becoming the leading supplier of independent customer service ratings based in the UK. Feefo has a remarkable average of 17% of orders generating feedback, higher than any comparable service.

Customer Feedback Two separate studies have suggested that independent feedback can increase orders by up to 14%. Although results will vary for individual stores the vast majority of buyers take feedback into account when making a purchase. By reading the feedback from other customers it providers buyers with the assurance they are making an informed purchasing decision.

The tidal wave of feedback provides much better customer insight and drives up service levels resulting in better service. The response to service complaints not only turns around customers that would otherwise be lost, it’s public visibility demonstrates commitment to quality, both of which lead to more sales.

Providing customers with the opportunity to give feedback is seen as both responsible and leading edge, giving a better impression of the whole business.

Actinic has used its bulk purchasing power to pass on a great deal for merchants. Feefo, available through Actinic, is very competitively priced compared with buying directly through Feefo or from an alternative supplier.

You have the reassurance of support from a team that know Actinic, know ecommerce, and understand the Feefo product. All support is through the Actinic team.

Further Information

We put Feefo in about 18 months ago, it now ranks as probably the best initiative we had tried in that period. We managed to get our customer service satisfaction levels up from 76% when we first introduced it to a current 95%. It's amazing what customers are happy to tell us via the system that we simply didn't know about or they did not feel able to tell us or had no mechanism to do so before.

It’s also been a great way of generating fresh content on our sites. Conversions on our website increased by 18% as soon as we put the feedback live on the site."

Iain Burgess, CEO of BVG Airflow, owner of Samuel Windsor & Clifford James