Features in Detail

Improved Customer Experience & Greater Efficiency

  • Customers can have accounts created automatically online. They can maintain their own contact details without needing to involve you
  • All customers can check the status of current orders online, saving you time and providing a better experience for them
  • Logged in customers can also view their past order history
  • Two new themes incorporate a quick-access drop-down ‘Mega Menu’ system
Improved Marketing With Greater Control
  • Single-use coupons provide a way of delivering offers to specific customers, whilst limiting your own exposure (Actinic Business and above)
  • A new recency filter in the mailing list export means you can now select customers on the basis of Recency, Frequency and Monetary Value (RFM) (Actinic Business and above)
  • Captcha option on the ‘Contact Us’ page provides improved spam protection
Improved Search Engine Performance
  • Product Pages make it quick and easy to create a single page for each product – required for Google Shopping, and beneficial for product-related search rankings
  • Separate stylesheets for new themes offer shorter initial page load time
  • Changes to the default page title tags give greater prominence to section and product names
  • Page names use hyphens as word separators, as recommended by Google; copied pages have shorter, keyword-enhanced names
Performance And Usability Improvements
  • Further performance enhancements are included, aimed particularly at larger sites
  • Decreased memory use during site generation reduces the risk of upload failures
  • New sites can be licensed from the startup dialog (Business Plus, Enterprise & Designer)
  • Internal page preview compatibility can be set to any version of Internet Explorer
  • Company logo links to the home page for improved navigation
  • More windows have been made resizeable

 

 

See Actinic v11 in action