Features in Detail

General Features

  • Windows-based application installs on a standard PC
  • Based on Microsoft Access database
  • Quick start set-up wizard
  • Easily accessible help facility
  • Compatible with most commercial web servers
  • Fast upload facility for Actinic Hosting and compatible specialist hosts
Flexible Product Catalogue
  • Support for up to 20,000 products with product images
  • Explorer-style 'drag and drop' interface to access product items quickly and easily
  • Support for downloadable, digital products such as mp3 music files
  • Multiple page layout options, including product list with single 'add to cart' button
  • Product Options Wizard to speed up new product creation
  • Enter and display product prices exclusive or inclusive of tax
  • Display prices in two currencies simultaneously, using a fixed exchange rate
  • Create unlimited number of product sections and subsections
  • Define unlimited product variations such as size and colour
  • Display product choices as radio buttons, drop downs or button grids
  • Define additional components for each product
  • Use one product as a component of another
  • Optionally assign different prices to different product variants
  • Add shopper definable fields for personalised products
  • Add additional text or images in a supplementary page or a pop-up window
  • Specify delivery costs by weight, geography, order value and quantity
  • Import and export product and section data
  • Create links to external files or urls
  • Categorise products to set specific data only for that product e.g. author for books
Customisable Store Design and Layout
  • Design Wizard to help you choose your site layout, buttons and colour scheme
  • Real-time preview of your store as you build it
  • Full site customisation using an intuitive 'point and click' interface
  • Multiple preview modes provide easy navigation and instant access to any part of your store
  • Select from a range of pre-designed themes or mix and match elements to create a unique design
  • Complete flexibility to edit of site colour scheme, product/section layout and variables
  • Create your own variables for product-specific data fields, design objects and many other functions
  • Library of design snippets to be used in creating a design
  • Create additional content and information pages - build a complete web site
  • Word-style toolbar for changing fonts and text styles
  • Easy to use 'point and click' HTML code editor
  • Create conditions for specific content to appear on the web site
  • Integrates with Adobe Dreamweaver enabling design to take place in Dreamweaver
Efficient Order Processing and Customer Management
  • Built-in order-processing module processes orders from receipt to shipment
  • Full range of payment options for online orders, including support for Actinic Payments and PayPal
  • Print invoices, packing lists and address labels
  • One click order processing to allow fast processing of orders, with user-definable actions
  • Edit order details
  • Real time stock levels displayed for shopper
  • Monitor stock levels during order processing, with alerts for low stock levels
  • Add reminders to orders for actions on specific dates e.g. call the customer
  • Create and view sales reports such as fastest selling items and best customers
  • Generate customer emails with support for unlimited custom email templates
  • Prompted backup and restore feature
  • User logon for catalogue management
  • Import customer account information
  • Real time stock control enables stock management for the merchant and up-to-date visibility of stock levels for the shopper.
  • Handle components independently provides flexibility to partially ship an order if any of the components of the order are not currently in stock.
  • Credit Card Shredder for enhanced security by deleting the majority of credit card details from the order database leaving the last four digits for future card identification
  • Order filter speeds up loading of relevant orders by not loading the complete order database
  • Quick find on orders speeds up locating orders based on criteria
  • Queue order email sending for large volumes of order emails provides facility to send emails over a period of time to prevent them being marked as spam
  • Add order number to custom email so shopper has visibility of order number in subsequent email correspondence
Powerful Marketing Features

  • Generates search-engine-friendly web sites. The following video is a recording of a webinar explaining the different techniques which can be used for search engine optimisation for Actinic ecommerce websites.

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  • Meta keywords, meta description and title tags are automatically generated
  • Meta keywords, meta description and title tags can be edited by the user
  • Image alt tags automatically generated from product and section names
  • Create customer accounts to increase shopper loyalty
  • Google Analytics integration provides comprehensive monitoring of site performance and ROI (requires free Google Account)
  • Create Best Sellers list for publication to the web site
  • Create Related Product lists to encourage additional purchases
  • Show Recently Viewed products so shoppers can easily return to products which are of interested
  • Automatically Generate a New Products list and publish to web site
  • Apply discounts based on order value and display in the shopping cart
  • Specify discount start and end dates
  • Set up a range of trigger values for a discount
  • Generate email lists and mailing lists including mailing labels, envelopes and reports
  • Display Customer Feedback to increases shopper trust and likelihood of purchase
  • ‘Condition’ Field for Google Product Feed. New, used or refurbished condition feed now added as standard.
Customer Friendly Stores
  • Online shopping cart with industrial strength security
  • Automated site navigation features including menu bar, section list, site map and 'breadcrumb trail'
  • Automatic email confirmation of order
  • Remember me option for returning visitors
  • Cart content summary visible on every page
  • Cart contents can be saved for later completion, or as a 'wish list'
  • Fast product search
  • Fully integrated with all the leading online Payment Service Providers
  • Google Checkout integration
  • Postcode lookup on the web site for online orders (Postcode Anywhere account required - annual fee applies; exclusive discount available)
  • Streamlined checkout improves the shopper experience by speeding up the checkout process.
  • Include product images in the checkout provides shopper visibility of products ordered
Comprehensive Support
  • Free email support
  • 30 days free telephone support
  • Online Knowledge Base
  • Actinic Community forums
  • Actinic Cover (optional)

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