E-commerce Case Studies
With several thousand live sites, Actinic Ecommerce software is the backbone to many successful businesses. The following case study examples highlight the challenges customers have faced and the success they have achieved with the help of Actinic solutions.
The Cotton Patch
The Cotton Patch is a family-run business that has developed from a single shop into a multi-channel operation with the addition of a quarterly catalogue mailing, telephone ordering and a website with an international following. Together these channels account for 78% of sales and ecommerce is the most important and profitable of all: turnover leapt by 67% in the year following its introduction.
Helemill
Helemill is a home, a business, an ethos and a passion. Mother-of-two, Maggie Shaw has, since 2004, been supplying pedal-free wooden bikes, design-led contemporary children’s furniture and toys of the highest quality via www.helemill.com using Actinic ecommerce software.
Urban Rider
Urban Rider is a ‘bricks and clicks’ start up run by Will Starritt and Andrew Taylor who have a joint passion for motorbikes. They have used ecommerce technology to rescue an ailing motorcycle business. The innovative Actinic online store, went live in December 2008 and now attracts customers from across the globe for their range of highly desirable biker clothing.
Teleflorist
With the time-critical nature of its business Teleflorist required a robust ecommerce solution for taking orders to be fulfilled by its network of 1,500 member florists. Having initially dabbled with a bespoke content management system (CMS) costing over a six figure sum to deploy they decided to turn to Actinic to meet their expanding needs. Using Actinic’s Business Plus software for its multi-user and multi-site capability to manage a series of Teleflorist sites they highlight their experience so far.
The Glow Company
Corporate IT sales manager, James Cameron, had a dream of setting up on his own and a bonus in 2002 gave him the opportunity to become a bedroom entrepreneur. He saw a gap in the market to supply glow-in-the-dark accessories and gifts. With his background, selling online was a logical choice and Actinic ecommerce proved the best in evaluation tests. So with only a £1,000 investment www.glow.co.uk was in business. Since then James has evolved from a single website to operating seven sites plus a mail order business, employing 12 staff and having a multi-million pound turnover with 90% coming from the web.
Kettlewell Colours
John and Melissa Nicholson are an inspiration to all of us who dream of a better way of life. After 20 years of living and working in London they wanted to find a cleaner, better life in Somerset. But having sold up they needed a way of bringing in an income. Using Actinic Business they sell a rainbow–coloured selection of women’s T-shirts and tops that they design and have manufactured exclusively.
Stinkyink
Most people who are swindled out of £32,000 and have had their stock worth £50,000 stolen in a raid might decide to give up and go back to PAYE employment. But John Sollars is made of sterner stuff. His may be one of the unluckiest online startups ever, but he decided to persevere and quickly learned how to protect his web business from scamsters.
Rannoch Smokery
This traditional Scottish smokery, whose customers include Harrods, Selfridges and Waitrose, used the Internet to open up a direct retail market for its smoked fish and game.
The Cake Store
Tim Slatter was co-running a struggling bakery business with a 70 year history and four shops in south London, but local superstores were undercutting his bread prices. Tim and his brother Kevin fought back with an ecommerce business called The Cake Store selling imaginatively decorated, mouth-watering celebration and wedding cakes together with creations for corporate events.
Nigel's Eco Store
For Hove-based Nigel Berman, doing business is not just about selling anything that will turn a profit. Since the late 1990s when he attended a course on teaching companies to operate in a more environmentally friendly way, he has been a convert to the approach. He launched a new business that both sold eco-products and used an eco-friendly business model: ecommerce. Nigel's Eco Store is the home of the Green Web Awards.
Page 1 of 2
<< Start < Prev 1 2 Next > End >>