E-commerce Case Studies
With several thousand live sites, Actinic Ecommerce software is the backbone to many successful businesses. The following case study examples highlight the challenges customers have faced and the success they have achieved with the help of Actinic solutions. To see more customer example sites.
Luna Spas
Whirlpool baths, heated towel rails, bathroom mirrors, cast iron radiators, column radiators, fireplaces and granite hearths: who’d have thought people would be buying such bulky, expensive and hard-to-ship items online even a few years ago? But these are just some of the products sold daily by the two brothers, Nic and James Auckland, from their rapidly expanding chain of ecommerce stores: Luna Spas, Luna Home Store, Trade Radiators and Tap Buyer, all powered by Actinic Business Plus. This case study tells how the pair turned £1 into a multi-million pound business empire. And it also illustrates the advantages of adopting a niche ecommerce strategy and examines the impact of the recession.
Chewbz
Chewbz was launched in October 2008 by Emily Denyer after she had been working for many years in digital agencies handling ecommerce site development and online marketing strategy. The idea for selling a range of retro sweets supplied in gift boxes, jars and hampers came whilst working on a corporate gifting strategy for an online florist business. In this case study Emily talks about her experience of using Actinic ecommerce software.
Polished Bliss
Based in Aberdeenshire in north-east Scotland, Polished Bliss is a small business run by three passionate individuals who have carved out a niche in the car maintenance sector. In just four years the business has grown from nothing more than a vision to become a highly successful specialist car care business. Selling mostly (over 70%) via the website www.polishedbliss.co.uk, but also via a shop and telephone/mail order, it supplies a top quality range of 400 car care products (including many exclusive brands), plus offers car detailing (extremely high-end valeting) services for local enthusiasts, all backed by free expert advice. In this article we look at the secrets of their success.
4little1s
Becoming a mother has many joys but for some there’s one big drawback: not being able to earn a living -- while the children are small at least. Christianne James gave up working as a city banker when she was 30 and her first baby arrived. Ten years on and with another child in the family, she needed to pay for their school fees but couldn’t find a part-time job near her Surrey home. Starting an online store selling products she knows about therefore made sense. So in March 2008 www.4little1s.com was born offering a beautiful array of unusual baby bedding, baby gifts and also an exciting range of nursery furniture. Now the turnover is around £120,000 and heading for double that in the next 12 months.
The Cotton Patch
The Cotton Patch is a family-run business that has developed from a single shop into a multi-channel operation with the addition of a quarterly catalogue mailing, telephone ordering and a website with an international following. Together these channels account for 78% of sales and ecommerce is the most important and profitable of all: turnover leapt by 67% in the year following its introduction.
Helemill
Helemill is a home, a business, an ethos and a passion. Mother-of-two, Maggie Shaw has, since 2004, been supplying pedal-free wooden bikes, design-led contemporary children’s furniture and toys of the highest quality via www.helemill.com using Actinic ecommerce software.
Teleflorist
With the time-critical nature of its business Teleflorist required a robust ecommerce solution for taking orders to be fulfilled by its network of 1,500 member florists. Having initially dabbled with a bespoke content management system (CMS) costing over a six figure sum to deploy they decided to turn to Actinic to meet their expanding needs. Using Actinic’s Business Plus software for its multi-user and multi-site capability to manage a series of Teleflorist sites they highlight their experience so far.
Nigel's Eco Store
For Hove-based Nigel Berman, doing business is not just about selling anything that will turn a profit. Since the late 1990s when he attended a course on teaching companies to operate in a more environmentally friendly way, he has been a convert to the approach. He launched a new business that both sold eco-products and used an eco-friendly business model: ecommerce. Nigel's Eco Store is the home of the Green Web Awards.
Anything Left-handed
Established in 1968, Anything Left-Handed is a family business offering products, services and advice for left-handed people. Owner and MD, Keith Milsom sells over 250 products which have been tested & approved by his left-handed team, from a shop in central London, mail order and the web site. The case tells how the business recovered from a disastrous overhaul of the ecommerce website & learnt the importance of keeping control of core IT functions in-house.
The Gentleman's Shop
Having a close shave is an everyday experience for Robert Johnston and his customers. He has run a successful barber's shop in the Berkshire market town of Hungerford since 1988 and prides himself on the closeness of the shave he and his six barbers offer with their traditional open blade razors.
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