Collect email addresses via your website (newsletter subscription, account creation, member only sales, etc.) or through social networks.|
Segment your user database to target your offers and maximise returns.
Clean out your user database regularly by deleting invalid addresses or those who never open your emails.
Segmenting examples include: site visitors who have already purchased a product, those who have not yet placed an order, those who have not ordered over the last 6 months, etc.|
Example themes: a special offer, a new product, helpful advice (whitepapers), products or services to compliment previous purchases, etc.
It's all about the details: polish the presentation, stick to the point, choose a relevant subject and sender, test your emails and messages|
Clear next steps: encourage the reader to act with a call to action button.