Actinic integrates with Emailvision, the worldwide leader in SaaS email marketing.
Keep in touch with your market by sending personalised communications to prospects and customers without the need for a separate system.
|
 |
From your Actinic console you can:
|
- Easily create emails using the rich text editor or WebBlocks
- Schedule your campaigns in advance
- Target your audience: Use advanced filters for more effective campaigns (Customers who have already ordered a specific product or product type, spent a certain amount or placed a number of orders)
- See detailed reports for your open rate, click through rate, hard/soft bounces and what was clicked on in the email
- Automatic update of contacts after unsubscription or with non valid email addresses
|
|
Why Send Email Newsletters?
Win over prospects, develop customer loyalty and create repeat business
What can you write about?- Promote a new product.
- Are you entering a new market or have you opened a new store?
- Highlight special offers, clearance or seasonal sales.
- Share testimonials from satisfied customers or an interview with an expert in your field.
- Create a buzz, organise a competition, a game, use social networks…
|
|
|
|
|
Best Practices
|
 |
Build a Qualified User Database
- Collect email addresses via your website (offer registrations to a newsletter when a contact creates an account) or via social networks.
- Segment your user database to target your offers and maximise returns.
- Clean out your user database regularly by deleting invalid addresses or those who never open your emails.
|
 |
Send Targeted Newsletters on a Regular Basis
- Segmenting examples include: site visitors who have already purchased a product, those who have not placed an order, those who have not ordered over the last 6 months, etc.
- Example themes: a special offer, a new product, helpful advice, additional products or services
|
 |
Prepare Concise, Clear and Well Constructed Messages
- Polish the presentation, stick to the point
- Choose the right subject and sender for your email
- Encourage the reader to act with a call to action button
- Test your emails and messages
|
|
|
|
|
|
 |
|
Like Actinic
Follow our tweets
See our videos
Connect with Actinic
Keep up to date