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Email Marketing with Emailvision
Actinic integrates with Emailvision, the worldwide leader in SaaS email marketing.

Keep in touch with your market by sending personalised communications to prospects and customers without the need for a separate system.

From your Actinic console you can:
  • Easily create emails using the rich text editor or WebBlocks
  • Schedule your campaigns in advance
  • Target your audience: Use advanced filters for more effective campaigns (Customers who have already ordered a specific product or product type, spent a certain amount or placed a number of orders)
  • See detailed reports for your open rate, click through rate, hard/soft bounces and what was clicked on in the email
  • Automatic update of contacts after unsubscription or with non valid email addresses

Why Send Email Newsletters?

 Win over prospects, develop customer loyalty and create repeat business
 What can you write about?
  • Promote a new product.
  • Are you entering a new market or have you opened a new store?
  • Highlight special offers, clearance or seasonal sales.
  • Share testimonials from satisfied customers or an interview with an expert in your field.
  • Create a buzz, organise a competition, a game, use social networks…
Best Practices
Build a Qualified User Database
  • Collect email addresses via your website (offer registrations to a newsletter when a contact creates an account) or via social networks.
  • Segment your user database to target your offers and maximise returns.
  • Clean out your user database regularly by deleting invalid addresses or those who never open your emails.
Send Targeted Newsletters on a Regular Basis
  • Segmenting examples include: site visitors who have already purchased a product, those who have not placed an order, those who have not ordered over the last 6 months, etc.
  • Example themes: a special offer, a new product, helpful advice, additional products or services
Prepare Concise, Clear and Well Constructed Messages
  • Polish the presentation, stick to the point
  • Choose the right subject and sender for your email
  • Encourage the reader to act with a call to action button
  • Test your emails and messages
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