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Features in Detail > Marketing > Integrated Email Marketing

Emailvision
Email marketing integrated into your website
Winning over new customers is good, creating repeat business is better
 Newsletters and targeted emails are a great way to communicate with your prospects and customers.

By integrating with Emailvision, the worldwide leader in email marketing, Actinic is giving your access to a simple and powerful tool for managing your email campaigns.

Used by the biggest ecommerce giants (WHSmith, Magic Beans, Staples…), Emailvision provides uncomparable delivery rates and detailed analytics.
Advantages of email marketing with Actinic Request a Call Back
Performance
 Your email campaigns are delivered in just a few minutes, Emailvision ensure optimal delivery rates.
Simplicity
 Create your emails directly in your back office and target your audience in just a few clicks using advanced filters for more effective campaigns.
Analysis
 See detailed reports for your open rate, click through rate, hard/soft bounces and what was clicked on in the email. This lets you know what customers are interested in and how to better serve them and communicate with them in the future.
Email marketing prices
Bronze Chrome Silver Gold Platinum
£0.03 £0.025 £0.020 £0.015 £0.01
Prices exclude VAT and are per email sent (sold in tens)
How to create an
email campaign?
Create the content of your email or newsletter
Create your campaign and target your audience
Analyse the performance of your campagne
Best practices for email marketing
Build a qualified
user database 		Send targeted emails
on a regular basis 		Prepare concise, clear and
well-constructed messages
Collect email addresses via your website (newsletter subscription, account creation, member only sales, etc.) or through social networks.

Segment your user database to target your offers and maximise returns.

Clean out your user database regularly by deleting invalid addresses or those who never open your emails. 		Segmenting examples include: site visitors who have already purchased a product, those who have not yet placed an order, those who have not ordered over the last 6 months, etc.

Example themes: a special offer, a new product, helpful advice (whitepapers), products or services to compliment previous purchases, etc. 		It's all about the details: polish the presentation, stick to the point, choose a relevant subject and sender, test your emails and messages

Clear next steps: encourage the reader to act with a call to action button.