Attractive fashion for modern women
After working for several years with a renowned designer, Charlotte Bevilacqua wanted to try something new. She launched her own brand of women’s clothing and created the website Cozete to promote her brand.
The first collection was inspired by Korea, a country that holds a special place in her heart. It contained twenty or so dresses and blouses made in the fabric and style popular in this country.
The Cozete website was launched in 2012. Both elegant and practical, the site highlights the modern and original nature of the collection and was an immediate success.
The site’s growth strategy focuses on two complementary areas: offering a clothing collection in-store – Charlotte’s creations are already available in over 50 retail outlets worldwide, and promoting the Cozete brand using a website specially designed to apply top ecommerce practice. With many high-quality photos and user-friendly navigation everything was carefully planned for success.
The keys to success
Charlotte goes over the main factors that helped her succeed:
"Creating the Cozete ecommerce website was quick and simple. What an absolute joy to see my designs come to life and be able to highlight my collection. I needed a polished design that would illustrate the quality of the collection and I chose the photos I used carefully.
On a technical level getting the site live didn’t pose any problems, even for a beginner like myself. Once I’d chosen the model all I had to do was fill in the product pages with all of the information customers would need. When I’d taken and selected all of the photos I needed, going live was just a click away.
The dashboard indicates what tasks need to be completed which helps with the daily management and running of the site. When I have a question, which when you’re starting out you’ll be bound to, the Actinic support team is there to help me through all manoeuvres.
Looking back after a year of activity the results were very positive and I predict strong growth in my future turnover. Three factors have led to my success: the quality of my collection, my knowledge of the fashion world and the quality of the Actinic solution which is perfectly suited to my goals!"
The Actinic Advantages
- A range of features are integrated to manage items, customers, prices and shipping which saves me precious time and allows me to concentrate on the core of my business: designing new collections.
- The Actinic solution is unique in that it includes all of the services I need: hosting, expert advice, updates, etc. I save a lot of money compared to other software solutions and I can grow my business with complete peace of mind.