Wine producer for 25 years
The Cave de l’Atlantide’s shop is located in Hourtin, at the heart of the Médoc wine region. They add a touch of delicacy to a world of traditions, offering different wines, spirits, and regional specialties, all carefully selected. The internet allows them to share their love of these products and their history by providing customers will all of the information they need. The Cave de l’Atlantide’s team understood the opportunity a website offers for traditional shops in rural areas. By creating their website they were able to enhance their brand image in the local market while expanding their sales in France and throughout Europe. Another advantage of the internet is that the Cave de l’Atlantide is able to offer wine-related activities to a large audience. Wine tourism events – tastings, wine tours – have helped increase their reputation and build customer loyalty.
Their site’s design, like their bricks and mortar shop’s displays, is regularly updated. The goal is to attract, surprise and win customers who are encouraged to keep coming back. The site’s new user-friendly design has led to a sharp increase in visitors (an increase of 100% in the last half of January) as well as an improved visitor/order conversion (50% increase). They underwent a training session to help optimise their site’s organisation which allowed them to make it much more functional and better understand certain good reflexes.
We Recommend Actinic
“We chose Actinic based on criteria that was essential for us: reliability, ecommerce expertise and the number of operating sites. The Actinic solution offers both high quality technology (security, reliability and uptime) and a solution that is intuitive and user-friendly. We regularly benefit from new features that enable us to have a website constantly on the cutting edge.”