A perfect frame for your pictures
Marcos Cánovas Baena, a businessman hailing from Seville, migrated his website to the Actinic platform early 2015. His shop offers a selection of the best products for taking children's portraits, from furnishings and decorative items such as stools, trunks and hampers, to accessories such as hats and tiaras. His website houses a catalogue of over 500 products and serves as a platform organising and sponsoring newborn photography workshops with the illustrious photographer Kelly Brown.
The secrets to his success
Marcos spilled the beans about his shop, his experience and his success:
Design is key in ensuring everything runs smoothly at Baby Photo Props. Using the Actinic platform has not only allowed us to maintain outstanding web design, it has also helped us nurture trust. We are able to display a plethora of elements across our homepage, including a dynamic image gallery, best-selling products, our whole range of payment methods, and customer reviews. All these elements contribute towards securing sales and promoting conversions.
At Bayby Photo Props, we also pride ourselves on excellent customer care, which allows us to convert our buyers into loyal customers. With Actinic, we have developed loyalty programs to reward our customers with discounts. The value of our average basket increased by 9% as a result.
Furthermore, thanks to Shopping Satisfaction, our guests can read customer reviews, including assessments of the service and products we offer: in just one month we received over 100 opinions, and we are proud of our 4,9 / 5 global score! We have also launched a chat feature in order to answer queries in real time and keep our guests as happy as possible. Overall, we have achieved a conversion rate that exceeds the average for our sector by 4%.
Our website remains cost-effective thanks to a volume of qualified traffic that we receive via Google Shopping and a website model designed with natural referencing in mind. In terms of sales' channels, as well as standard web and mobile-optimised versions, we have also activated a Mail Order/Telephone Order feature (MOTO). Many customers prefer to order via the latter because they seem more trustworthy and because they give them the opportunity to ask questions as they go along. Our sales' funnel configuration helps us secure a 3% increase in sales, on average, every month.
In just five months, our website has tripled its sales volume: outstanding progress! We currently enjoy a noteworthy presence on the web, have created an English version of our website and are selling across Europe!
...That helped us succeed
- Quality design endorsed by experienced professionals together with a wide range of tools that inspire trust and generate conversions.
- The loyalty program and client review features that help us develop customer loyalty strategies as well as boost the value of our average order.
- Access to qualified traffic and a SEO-optimised website model that guarantee a profitable online store.
- Multi-channel broadcasting that allows our customers to place orders via the online store, the mobile version, email and telephone, thereby helping us achieve more profit.