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One of the great things about the Firefox browser is the huge range of add-ons available, including several that are very useful for Marketing purposes. In this respect at least, Internet Explorer doesn’t come close. These are the ones I use regularly – feel free to comment, and add any others that you find particularly helpful.

1. SeoQuake

Invaluable for competitive research, it displays useful information about each site underneath its entry in Google’s listing -- like this:



Information provided includes the age and size of the site, links, traffic, and the number of people who have bookmarked it. You can select which items you want displayed, and you can also have the results on the page sorted according to different parameters. Great for identifying the strengths and weaknesses of your site in comparison with your main search competitors.

www.seoquake.com



2. Google Global Firefox Extension

Allows you to compare your search performance on different Google regional search engines. Right-clicking on a Google results page allows you to display the results of the same search, as seen in a range of different countries. By default it offers the USA, Canada, UK, Ireland, Australia, New Zealand and South Africa; but you can add any Google regional domain to the options.

www.redflymarketing.com/blog/google-global-firefox-extension



3. Social Media for Firefox

In the browser status bar, shows how many times the current page has been bookmarked in the main social bookmarking sites, and allows you to post to each of them. Currently supports Digg, Reddit, del.icio.us and StumbleUpon. Very useful for social networking and link building.

www.97thfloor.com/social-media-for-firefox



4. Google Blogger Web Comments

Allows you to see quickly whether any comments have been posted on Blogger about the current page, how many, and what they are. A right-click on the Web Comments icon brings up the first few words from each blog; allows you to click through and read what is written; and allows you to post your own comment to Blogger. Can also pop up a box automatically with the list of comments.

www.google.com/tools/firefox



5. IETab

A Firefox add-on that allows you to use the Internet Explorer rendering engine from within Firefox . This enables you to ccompare how your web pages will display in both Internet Explorer and Firefox by simply toggling between the two in the same Window.

https://addons.mozilla.org/en-US/firefox/addon/1419


6. SearchStatus

Displays the Google Page Rank, Alexa Traffic Rank and the Compete Rank for the current site in the status bar. A pop-up menu offers an array of information about the current page and its site, including Whois information, robots.txt and meta tag listing, nofollow links and keyword density.

www.quirk.biz/searchstatus

Labels: add-ons, blog, blogging, blogs, bookmarking, browser, competitive, engine, extensions, linking, links, marketing, media, networking, optimisation, plugins, research, search, seo, social

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Alexa ranking has its own significance in the ranking position of website in the search engines. The ranking in Alexa.com serves as a criteria for the Webmasters, advertisers and ad networks as a gauge to determine the worth of a link on your website. If one depends on link or site selling as a form of monetization one will definitely want to increase their Alexa rank because it’ll increase bargaining power when it comes to ad pricing. Here we are taking into account the ranking of Social media. Social media is an Internet media that allow people to interact in some way. Social media can take many different forms, including Internet Forums, message boards, weblogs, wikis, podcasts, pictures and video. The basic services provided by these sites are interactive connections. The 10 social media sites stated below are ranked high in Alexa.com. These are:-

1. Yahoo
2. Microsoft Network
3. Google
4. You tube
5. MySpace
6. Orkut
7. Facebook
8. Hi5
9. Blogger.com
10.Friendster

Like Orkut.com is the online social networking services operated by Google. Here people come into contact with each other and build up relations whether personal or business.

# posted by  Anonymous : February 14, 2008 10:46 PM

Only IETab and SearchStatus are currently compatible with the new Firefox 3. Hopefully the authors of the other extensions will update them shortly.

# posted by  Bruce Townsend : June 18, 2008 4:55 AM

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One of the questions I often get asked during our Search Engines and Online Marketing Course is how best to submit a web site to Google. There are basically four ways to do this, and some are preferable to others.

1. Automated submission

Many of our competitors offer automated search engine submission with their ecommerce packages, but we have never offered or recommended such a service. For one thing, it's a breach of Google's terms and conditions. If you don't believe me check it out here! It's point four under 'Quality guidelines - basic principles'.

2. Manual submission

You can submit your home page manually to Google, and to the other main search engines. But it doesn't guarantee that you will be listed, nor will it help them find all the pages on your site. It's better than doing nothing, and at least you won't be breaking any rules. But it's by no means the best way to get listed.

3. Linking

If your site is linked from other sites, the search engines will find it and index it. If you don't have any links, you might get a basic listing, but you will never rank well. All the search engines take account of the quality and number of inbound links when ranking a site, and on Google, they are the most important factor. It's far better to spend your time recruiting links from good quality, relevant sites than to go round submitting to every search engine you can think of.

4. XML site map

The best way to ensure that Google can find and index all the pages of your site is to submit a site map in a format called XML. If your site is built in Actinic, you can generate this using the free Google Site Map Mash from Mole End. Alternatively, search for something like 'google site map generator' to find one of the free generic tools that will do the job for you. In this case you will need to upload the XML file manually to your web site.

To submit your site map to Google, sign in to your Google Account (it's free to set up if you don't have one) and use the Webmaster Tools. You can also submit your site map to Yahoo! Go to https://siteexplorer.search.yahoo.com/submit and enter the URL of your XML file into the 'Submit Site Feed' field. (MSN has promised to support the same site map format at some time in the future).

That's it! You now have an official back door to submit all your web pages to Google, and to Yahoo! as well.

Labels: ecommerce, google, linking, links, msn, search engine, site, site map, site maps, submission, submit, web, yahoo

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