actinic
online marketing blog
Monday, November 17, 2008
The Place To Be In A Recession
Now that the Bank of England has announced, to no-one's surprise, that the UK is 'probably' in a recession, there is even more pressure on businesses to get prepared. During the downturn, selling online should become even more attractive. There are a number of reasons why the internet is the best place to do business in a recession.
- Lower costs
It's possible to start selling online for just a few pounds, and the degree of automation means that running costs can be kept to a minimum as well. - Continued growth
In contrast to the high street, the online sector is still growing. Year on year growth in UK online spending was 15% in September, and is expected to continue at that level right through the Christmas period (IMRG). - Global reach
The internet enables businesses to connect with a far wider audience, offering the potential of greater reach, greater market share and increased sales. Even language need not be a barrier, because English is the most widely used language of the web, and English language sites are read and used by people all over the world. - Presentation
The internet enables even a very small company to present itself as though it were much larger. Admittedly this is an advantage for scammers, but it's also an advantage for genuine businesses looking to gain the confidence of online shoppers. - Targetting
The internet is particularly good for niche businesses and highly targetted marketing campaigns. Through cultivating relevant web links and focussing on search engine marketing, you can attract highly targetted visitors to your site at relatively low cost.
# posted by Actinic @ 2:38 AM 
