actinic
online marketing blog
Thursday, May 1, 2008
Google, growth and your ecommerce business
Whenever I ask delegates on our Search Engines and Online Marketing course which is the most important search engine, they invariably name Google. But they are always surprised when I show them exactly how important Google is to their business.
For example, web-tracking company Hitwise announced recently that in March 2008, over a third of all traffic to UK web sites came from a Google-owned site. 36.55% to be exact. That's an increase of over 6% compared with the previous March - and it's an awful lot of traffic. (www.hitwise.co.uk/press-center/hitwiseHS2004/uk-google-websites-one-third-uk-traffic-28042008.php)
When it comes to search, Google's dominance is even more impressive. Hitwise state that in the same period, about 88% of all searches in the UK were carried out on Google. That's even higher than figures published last year by Forrester Research. (www.hitwise.co.uk/datacenter/searchengineanalysis.php).
Given that search engines in general are the number one source of new visitors to web sites (and therefore, of new online customers), getting prominent listings on Google should still be the online marketers first target.
For some hints as to how to start doing this, check out Actinic's Search Engines White Paper; or buy or download our free Top Tips book and read tips 37-47.
# posted by Actinic @ 6:32 AM 
