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Actinic Cloud based Ecommerce
Actinic Cloud Ecommerce Video


A Cloud based infrastructure is the best choice when starting up or developing an ecommerce business.
Cloud based ecommerce provides customers their own instance of a shared hosted and standardised service configured to meet their specific business needs. The service is accessed through a web browser like Internet Explorer, Chrome, Firefox or Safari and the provisioning of hardware and software maintenance as well as bandwidth is the responsibility of the cloud service vendor and not the customer.

Cloud Ecommerce Hosting

A Cloud ecommerce application runs the same computer code and shares the same server resources, like a webmail service such as Gmail. It's what guarantees that each user gets the same capacity, reliability and extensive functionality. New software developments can be distributed instantly to all users of the service.

Cloud services are typically charged on a monthly basis which lowers the initial costs. There is no capital investment or contract beyond the monthly fee therefore reducing the overall risk, particularly for start-up and smaller businesses.
Traditional Desktop Ecommerce
In contrast traditional software requires an initial upfront cost which can be very significant for both software and hardware. Upgrades need to be purchased, downloaded, checked for compatibility, installed and configured resulting in expense and lost time. If upgrades are missed software becomes out-of-date and suppliers tend to stop providing support for older products rendering them redundant as they cease to work with the changing environment around them.

When desktop software has been significantly customised new updated software releases can make those modifications incompatible without additional development, time and cost.

The Advantages of Cloud based Ecommerce
Instead of installing software on your computer you just connect to the internet from any computer and log in to your ecommerce website from the office, at home, anywhere with wifi or simply use an iPhone when you are on the go. You don't need to invest in the hardware infrastructure which can handle your growth and scale to your needs. You only use what you need and only pay for what you use this is why it is called SaaS (Software as a Service).
  • World Class Data Centre. With Actinic your web site is hosted in a world class data centre, monitored round the clock by specialists and protected by the highest levels of security to ensure maximum up-time. Actinic is powered by Oxatis which has provided continuous 99.96% uptime for the past 10 years. The data centre takes advantage of the performance and energy efficiency increases offered by the latest IT equipment, ensuring the service is available even at the busiest trading times like Christmas, January Sales and Valentine’s Day etc.
  • Your Data will automatically be protected and it remains your personal property. You share the resources and the software, but not your information. Whenever you want, you can easily export or import data with our migration tools.
  • Updates are instantly available to all customers without a service interruption. There is no need to manually upgrade to the latest software release, it’s all done for you, saving time and costs associated with purchasing upgrades and potentially requiring a third-party to get involved in the upgrade process.
  • High performance Hosting is required as there is strong evidence that the faster an ecommerce web site, the more successful it will be. Your visitors will expect a fast response; if the response is slow, it will put them off. Research has highlighted that half a second delay in loading a web page can reduce traffic by 20% and that improving speed reduces shopping cart abandonment rates by up to 41% when selling online. Google takes the speed of a website into consideration for how it will rank a site.
  • Telephone and online support are included in the monthly subscription, rather than being an additional cost option. Running the application on a central hosted server reduces the cost of maintenance and support for Actinic to provide the service and therefore that saving can be passed onto our customers.












Free yourself from the technical aspects by choosing Cloud based ecommerce. In the ever changing ecommerce market website owners must keep up with the latest market trends to remain competitive. This requires a vision of where the market is going for the merchants, wholesalers, payment solutions, management tools, logistics, marketing, CRM, mobile and social commerce and the list goes on.


Actinic cloud based ecommerce takes the responsibility for enhancing, maintaining and updating the software and hardware infrastructure necessary in today’s ecommerce market leaving the customer to focus on successfully running their ecommerce business. See the ecommerce features in detail.