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Ecommerce Top Tips
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When a mistake happens, correct it at the highest level

When a mistake happens, correct it at the highest level Customers appreciate it when a manager calls, rather than the most junior person; it makes them feel important to the company. Also the manager has more power to offer compensation or to rectify the problem. An apology works wonders, especially if it is accompanied by a token to acknowledge the problem, such as a discount voucher against future orders.

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Created On  22 May 2012 10:59  -  Permalink


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