The advantage of soliciting your customers for feedback on your products and service is that this is something that pretty much every business can do, while forums are only applicable to large businesses and blogs require a talent for provocative writing. There are several benefits that come from displaying feedback from customers, and these are even better if the feedback is managed by a third party service. If feedback is held on a third party site with links to your site, this will provide search engine optimisation benefits. Independent feedback is more trusted; it will glean a higher proportion of buyers giving comments and will lead to a diverse range of opinions which come across as very credible. This will lead to a higher conversion rate, typically 10% or more than the same site without feedback. There is also an objective view of the company, which can be very helpful for the person managing things as they can get to hear how the land really lies.
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