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Ecommerce Top Tips
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Sell through multiple channels. Learn from the big guys

Sell through multiple channels. Learn from the big guys More than 80% of the top retailers in the UK already sell online, but for well established but small retailers the figure is still well under that. It is interesting to note that most national retailers have seen their online store become their ’biggest store’ in an 18-30 month timeframe from starting up. The keys that they found for multi-channel success were to set up a multi-function team to implement the strategy; to get external input; to give a lot of focus and attention in the early days; to experiment and learn; to communicate well both internally and externally; to integrate the operations correctly to provide web-based facilities for customer service people so that they can see everything the customer can see; and to allocate costs and benefits to local stores based on postcode so that they fully co-operate with returns and with people who browse in store and state that they want to buy online. 

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Created On  16 Apr 2012 10:00  -  Permalink


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