30 May 2012 15:35
A blog is a series of small articles that you post regularly on your
site, like a diary. They tend to be very informal and could cover your
products, company, experiences in business or even your hobby and social
life. They will provide the most benefit if they relate to your
business. A forum is a discussion board where customers can interact
together and with your staff, discussing popular concerns and helping
each other to solve problems. It’s only worth running a forum if you
have a large and engaged customer base running into the thousands, or
traffic will be so low that it will give a negative message. A forum
also requires a reasonable commitment of staff time in order to manage
it and prevent it turning into a spammers’ paradise. Remember also the
section on how to get more from social networks.
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